APJ ERIC recognizes that oral diseases and disorders affect health and well-being through life. Within the Indian population there are profound and consequential oral health disparities caused by lifestyle behaviours such as tobacco use, excessive alcohol intake, and poor dietary choices affecting oral as well general health.

APJ ERIC provides a framework for action and suggests findings to improve quality of life and to eliminate oral health disparities. This involves changing perceptions regarding oral health so that it becomes an accepted and important component of the general health.

The following are the action goals of the APJ ERIC: